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Local SEO: Explained

Local SEO (Search Engine Optimization) is like taming the wild frontier of the digital world, but instead of conquering vast territories, it's about dominating your local market. It's a digital marketing strategy that aims to rope in more customers from your neck of the woods. While regular SEO focuses on the big, wide internet, local SEO hones in on your town, city, or neighborhood.

How Does Local SEO Work?
Local SEO is like having a good ol' fashioned campfire cookout. You want to attract folks nearby, so you need to make sure your smoke signals are visible.

Map Listing

Your Google Business Profile (GBP) must be fully optimized as it is your home on Google Maps.


Each Business Directory Listing is a vote of legitimacy for your businesses location.

Location Page

The page your GBP links to matters. Google takes alot from the website for the maps listing.


The websites that link to your GBP matter. Each link helps your authority & relevance.
Knowing exactly what websites link to your website provides necessary info about baseline.

What Services Do We Perform?



Services Offered

At Longcut Marketing, we're committed to providing comprehensive Local SEO services designed to propel your business to the top of the map-pack on search engine results pages as well as dominate your local area inside of Google maps. We do this by combining data with expertise to deliver results that make a difference.

Research Services

The following research must be conducted in order to determine a baseline of where we are starting as well as determine the goal posts of where we are headed. Upon completion of this research we are able to clearly define exactly what needs to be done in order to achieve premium positioning at the top of Google Maps.

Competitor Analysis

Knowing exactly who and why your local competitors are ranking in Google maps is key.

Keyword Research

Knowing what keywords you and your competitors are aiming for paints clear targets.

GBP Audit

Evaluating the state of your Google Business Profile & fully optimizing it is critical.

Local Site Architecture

Based on local keyword research and services pages we are able to develop your page layout.

Local Schema Audit

Evaluating if schema exists on your location pages & if so, what they include is critical.

Citation Analysis

Knowing what business directories you have which ones you need educates next steps.

Backlink Profile

Evaluating what websites link to your GBP using what words unveils your backlink baseline.

Backlink Gap

Evaluating your competitor's GBP backlinks and determining what links your are missing.

Delivery Services

After performing the data intensive work of our research services we now know exactly where you stand and what is currently being rewarded. The gap between your baseline and your competitors that are ranking provides a clear list of deliverables that need to be completed in order to achieve premium positioning at the top of Google Search.

GBP Optimization

Following the research we go through your entire profile & optimize the listing itself.

GBP Post Creation

Following the research we write both the GBP posts needed to provide relevance & authority.

Content Optimization

Following the research we make sure location pages & locally relevant posts are optimized.

Link Building

Following the research we acquire powerful quality links that will boost your maps rankings.  

Performance Tracking

Tracking maps rankings for target keywords shows us the effectiveness of work being done.


We offer complete transparency along your journey and share exactly what is being done!

Why Choose Longcut Marketing?


We aren't just an SEO agency – we're your trusted partner in achieving your Local SEO goals. We take the time to understand your business, industry, and goals to develop customized strategies that meet your unique SEO needs. 

Expertise & Experience

Our seasoned SEO professionals brings years of experience and a deep understanding of the ever-evolving SEO landscape. We stay ahead of the curve with ongoing training, certifications and testing to ensure we're always equipped with the latest strategies and techniques.

Customized Approach

We understand that every business is unique, which is why we take a personalized approach to every campaign. Whether you're a small startup or an established business, we'll tailor our strategies to fit your specific goals, budget, and timelines.

Transparency & Communication

We believe in open and honest communication every step of the way. From our initial discovery call to ongoing reporting and updates, you'll always know exactly what we're doing and why. We're here to answer your questions, address your concerns, and keep you informed throughout the process.

Proven Track Record

Don't just take our word for it – our track record speaks for itself. We've helped countless businesses across industries achieve significant improvements in their local search rankings, traffic, and conversions. Check out our case studies and testimonials to see the results for yourself.

Dedication to Success

Your success is our success. We're not satisfied until we've exceeded your expectations and helped you achieve your business goals. Whether you're looking to increase brand awareness, drive more traffic to your website, or boost conversions, we're here to help you succeed.

What Would Working With Us look Like?


At Longcut Marketing, we believe in a strategic and systematic approach to Local SEO that ensures premium positing for all of our clients and is what we attribute to our consistent results. Here's a glimpse into our process:

Discovery & Analysis

We start by getting to know your business, industry, target audience, and goals. We conduct introductory research and analysis to understand your current online presence, including your website, content, and competitors.

Present Our Findings

We qualify each and every business to make sure they meet our necessary requirements to partner together. While we are not the perfect solution for every business, for those that are a good fit we make sure to work within your budget.

Strategy Development

We start every campaign with a deep dive into our research services. Based on that research, we then develop a completely unique and fully customized Local SEO strategy tailored to your unique SEO needs and objectives. 


Once the strategy is finalized, we get to work implementing it. This may include making on-page optimizations to your website, creating new content, building quality backlinks, and optimizing additional web properties if applicable.

Monitoring & Optimization

We closely monitor the performance of your Local SEO efforts, tracking key metrics such as local traffic, keyword rankings, and conversions. We use this data to continually optimize and refine our strategies to ensure maximum effectiveness.

Reporting & Communication

Throughout the campaign, we provide regular reports and updates on your Local SEO performance. We believe in transparent communication and are always available to answer any questions or address any concerns you may have.

Ongoing Support

Our relationship with you doesn't end once the initial work is complete. We provide ongoing support and guidance to help you maintain and improve your Local SEO efforts over time, ensuring long-term success for your business.

What Do People Say?


"Longcut Marketing has really helped my western jewelry boutique. I've seen more people buying from my store, and now customers can find me online without relying solely on Facebook."
Only Taylor Layne
Hand Crafted Western Jewelry
"This could be a raving review from your business after experiencing what Longcut Marketing can do to generate business growth through Local SEO!"
Your Name Here
Your Business Name Here

What Will Local SEO Cost?


At Longcut Marketing, we understand that every business is unique, and their Local SEO needs vary. That's why we offer customized pricing options tailored to your specific requirements.

No Packaged Solutions

Every campaign we undertake is custom-designed to meet your specific needs, ensuring the best possible results for your business.

Flexible Pricing

Our pricing is flexible and we work with you to find a pricing structure that fits your existing budget within your desired timeframe.

Financing Available

We realize that not every business has a marketing budget, but financing allows Local SEO to be done at an affordable monthly rate.

Ongoing Support

Once the campaign is complete we provide alternative pricing to help you maintain and improve your Local SEO efforts over time.

Still Have Questions?


Local SEO, or Local Search Engine Optimization, is a digital marketing strategy focused on improving a business's visibility in local search results. It involves optimizing various aspects of your online presence to attract more customers from your specific geographic area, such as your town, city, or neighborhood.
Local SEO is crucial for businesses that rely on local customers and foot traffic to drive sales and revenue. With the majority of consumers using search engines to find local businesses, appearing prominently in local search results can significantly increase your online visibility and attract more potential customers to your physical locations.
While Organic SEO focuses on improving a website's visibility on Google Search, Local SEO targets geographically  relevant searches in both Google Search & Google Maps. It involves optimizing your online presence for location-based keywords, optimizing your Google My Business profile, building local citations and directory listings, and creating localized content tailored to your target audience and geographic location.

A successful Local SEO strategy typically includes:

  • Local keyword research
  • Google My Business (GMB) optimization
  • Local citations and directory listings
  • Localized content creation
  • Online reviews management
  • Local link building
  • Mobile optimization
The timeline for seeing results from Local SEO efforts can vary depending on factors such as the competitiveness of your industry, the size of your local market, and the effectiveness of your optimization efforts. Generally, you may start to see improvements in your local search rankings within a few weeks to a few months of implementing Local SEO strategies.
While some aspects of Local SEO can be tackled on your own, such as claiming & verifying your Google My Business listing and encouraging customers to leave reviews, it's often beneficial to seek professional assistance. An experienced Local SEO agency like Longcut Marketing can provide expertise, resources, and industry insights to help you maximize your online visibility and attract more local customers.

The success of your Local SEO efforts can be measured through various metrics, including:

  • Local search rankings for target keywords
  • Website traffic from local search results
  • Click-through rates (CTRs) for local search listings
  • Conversions (such as phone calls, form submissions, or in-store visits) from local search traffic
  • Online reviews and reputation metrics
At Longcut Marketing, we take a personalized approach to Local SEO, tailoring our strategies to meet the unique needs and goals of each client. We stay up-to-date with the latest trends and best practices in Local SEO to ensure maximum results for your business. With transparent reporting, dedicated support, and a proven track record of success, we're committed to helping your business thrive in the local market.
Google's local search rankings are influenced by a variety of factors, including the relevance, prominence, and proximity of businesses to the user's location. This means that businesses with accurate and optimized Google My Business profiles, positive online reviews, and strong local citations are more likely to rank higher in local search results.
Any business that serves customers in a specific geographic area can benefit from Local SEO. This includes local brick-and-mortar stores, service-based businesses, restaurants, healthcare providers, professional services, and more. Whether you have a physical storefront or operate solely online but serve customers in a specific area, Local SEO can help increase your visibility and attract more local customers.
While Local SEO is especially beneficial for businesses with physical storefronts or service areas, it can also be valuable for online-only businesses that serve customers in specific geographic regions. By optimizing your online presence for local searches, you can reach potential customers in your target area and drive more relevant traffic to your website.
For multi-location businesses, Longcut Marketing implements a comprehensive Local SEO strategy tailored to each location's unique needs and challenges. This may include optimizing individual Google My Business listings for each location, creating localized content, and building local citations specific to each area. Our goal is to ensure consistent branding and visibility across all locations while maximizing each location's online presence in local search results.
Yes, Local SEO plays a crucial role in improving your business's visibility in Google Maps. By optimizing your Google My Business profile, building local citations, and encouraging positive online reviews, you can increase your chances of appearing in the "Local Pack" or "Map Pack" listings that often appear at the top of Google search results for local queries.
It's important to keep your Google My Business listing up-to-date with accurate business information, such as your address, phone number, business hours, and website URL. Additionally, regularly posting updates, photos, and promotions can help keep your listing fresh and engaging for potential customers. Longcut Marketing can assist with ongoing GBP management to ensure your listing remains optimized for local search.
Online reviews are a key factor in determining your business's reputation and credibility in the eyes of both customers and search engines. Positive reviews not only influence potential customers' purchasing decisions but also signal to search engines that your business is trustworthy and relevant to local search queries. Longcut Marketing can help you generate more positive reviews and manage your online reputation effectively.
Yes, Local SEO plays a crucial role in improving your business's visibility in Google Maps. By optimizing your Google My Business profile, building local citations, and encouraging positive online reviews, you can increase your chances of appearing in the "Local Pack" or "Map Pack" listings that often appear at the top of Google search results for local queries.
At Longcut Marketing we are dedicated to staying informed about the latest updates and changes in Local SEO algorithms and best practices. We regularly attend industry conferences, participate in single variable testing, and closely monitor industry chatter to ensure that our strategies remain effective and compliant with search engine guidelines.
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